M. Carter is the CTO of Driver Digital, a boutique Shopify Plus agency that builds custom storefronts for fashion & luxury brands. They've spent 18 years writing code and decades writing everything else.
On joy, profit as a value, woodworking, and the totally predictable consequence of speeding up a millstone. In a vulnerable conversation with a friend recently, we both admitted that we're tired of working in tech. The tone was one of bemused resignation. What else is there to do
artificial intelligence
The people building AI owe us more than a warning that economic disruption is coming. On displacement, accountability, and what it feels like to enjoy using the tool that's slowly taking your job.
innovation
On curiosity, innovation, KPIs, and why some of the most consequential, forward-looking work a team does may be the hardest to measure.